White, Bill (1934-…), served as president of the National Baseball League from 1989 to 1994. In that position, White was the highest-ranking African American executive of a major United States professional sports league.
White played in the National League for 13 seasons, beginning with the New York (now San Francisco) Giants in 1956. He spent most of his playing career as a first baseman for the St. Louis Cardinals, retiring in 1969 with a lifetime batting average of .286. In 1971, White became a broadcaster of New York Yankees games, a job he held until he was named National League president.
White was born on Jan. 28, 1934, in Lakewood, Florida. His full name is William DeKova White.