Caveat emptor, << KAH vee aht or KAY vee at EHMP tawr, >> is a Latin term meaning let the buyer beware. Technically, unless a guarantee accompanies goods or services, the buyer assumes any risks of purchase. Since the 1960’s, however, a movement to protect consumers has strengthened the buyer’s position. Many governments, businesses, and consumer advocates now take a position of caveat venditor—that is, “let the seller beware.”