Gallup, George Horace (1901-1984), an American statistician, specialized in public opinion and business surveys. His Gallup Poll on political issues and the popularity of politicians became well known. Gallup predicted correctly the outcome of the 1936 presidential election. This success helped boost his reputation for accuracy. Gallup developed a method of measuring reader interest in news features and advertising. In 1935, he founded the American Institute of Public Opinion in Princeton, New Jersey. Gallup was born on Nov. 18, 1901, in Jefferson, Iowa. He died on July 26, 1984. See also Public opinion poll (History) .
