Brummell, << BRUHM uhl, >> George Bryan (1778-1840), also known as Beau Brummell, was an Englishman who became famous for his fashionable lifestyle. He set styles for men’s clothes and manners for 20 years. Brummell studied at Eton College, where he attracted the attention of the Prince of Wales, later King George IV. The prince made him an officer in his own regiment, the Tenth Hussars. After a few months at Oxford University, Brummell was left moderately wealthy by the death of his father. He then set up elegant bachelor quarters in London and won the admiration of the fashionable world. But his gambling and extravagant living soon plunged him into debt. Brummell fled to France to escape his creditors in 1816. In 1830, he became consul in Caen, France. He was jailed for debt in 1835. Brummell died in a French mental institution on March 30, 1840. He was born on June 7, 1778, in London.