Dior, << dee AWR, >> Christian (1905-1957), was considered one of the great French fashion designers of the 1900’s. In 1946, Dior founded his couture house (a company that creates fashion designs and apparel). His first collection, unveiled in 1947, was an immediate success. Dior’s 1947 designs were called the New Look because they differed from fashions worn during World War II (1939-1945).
Dior’s New Look fashions featured a luxurious use of fabric, including extravagant full skirts. The New Look also included a natural shoulder line instead of the padded shoulders of the early 1940’s. Dior recognized the importance of novelty in fashion. He emphasized the overall look by carefully selecting accessories to harmonize with each design. During the 1950’s, his designs extended into furs, hats, hosiery, jewelry, and perfumes. His international fashion business became a model for the organization of later fashion empires. Dior’s company, Christian Dior S.A., is still one of the most prestigious couture firms in the world.
Dior was born in Granville, France, on Jan. 21, 1905. He died on Oct. 24, 1957, at Montecatini, Italy.