Helichrysum is the name of daisylike flowers also known as everlasting or strawflowers because the flowerheads keep their color when they dry out and are used for flower decoration. There are about 500 species, some of them herbs and some of them shrubs. Most species are found in Australia, South Africa, and New Zealand.
Helichrysums generally grow in open sunny locations on well-drained soil. Flowers for winter decoration should be cut in bud, tied around the stalks, and hung in a cold place.